Blog & News
Data in Action
The audio and video data industry is constantly evolving, transforming how businesses, organizations, and teams make informed decisions. Here, we showcase Data in Action. On this page, find real-world examples of use cases, industry insights, and innovative approaches and tips to leverage your media data.
Understanding Crisis Management in PR
TL;DR: Crisis management is a crucial part of brand management that prepares businesses for unexpected events that can damage their reputation. Whether it's a product
Why Brand Mentions Matter and How to Monitor Them Effectively
TL;DR: What Are Brand Mentions? How to Track and Monitor Brand mentions are references to your brand across media, websites, and social platforms. They’re crucial
The Rise of Political Podcasts: A New Frontier in Public Engagement
As media channels evolve, political figures are increasingly embracing podcasts as a way to engage directly with the public. This trend marks a shift from
9 Essentials for a Successful Public Relations Strategy
In today’s fast-paced media environment, an effective public relations strategy is essential to shaping brand perception, building trust, and earning media coverage that drives increased
How to Conduct Market Research: 7 Steps to Better Insights
TL;DR: Understanding the Marketing Research Process If you want actionable insights to drive smarter business decisions, follow this 7-step marketing research process: Define your goals: Be
Media Intelligence: What It Is and Use Cases
TL;DR: Media intelligence helps organizations track, analyze, and respond to media coverage across TV, radio, podcasts, and online video. This blog explains how media intelligence tools
What Is a Media Strategy? Essentials for Modern Brands
TL;DR A media strategy outlines how your brand communicates across channels to reach the right audience. This guide covers what a media strategy is, why
Paid, Owned, and Earned Media: How Smart Brands Build Visibility and Trust
TL;DR: Paid, owned, and earned media each play a unique role in brand visibility and trust. Paid drives quick traffic, owned builds long-term authority, and
What Is Conversational Intelligence and Why Does It Matter?
TL;DR: Conversational intelligence is the science of using conversation to build trust, deepen connection, and improve outcomes in both leadership and marketing. 1. What Is Conversation Intelligence?
What Is Media Monitoring? How It Works and Benefits
TL;DR: 1. Why Media Monitoring Matters Brand perception can shift overnight, you need to stay ahead fast. 2. What Is Media Monitoring? Track mentions across
